Future Workshop / Repositioning
Verbandplus develops a sustainable concept for the repositioning of the association together with you within the framework of the workshop and with the involvement of the persons involved.
The result is a future-proof concept for your association with directly usable statements on member services, marketing and PR & communication. You are holding a roadmap in your hands in order to adjust your resources in a targeted manner in order to achieve sustainable success quickly.
Of course, we can also guide you during the implementation and ongoing implementation of your project.
Strengths and weaknesses analyses (“SWOT” analyses)
Market research and members’ surveys
Positioning in the competition environment (Future-workshop)
Moderation of the the development process between the management and the advisory board
Optimising of the cooperation between the full time officers and the volunteers
“Outside-in-perspective” and best-practice-know-how
Managing and documenting the consulting process
Monitoring and moderating processes of association mergers
Membership contribution, degree of organisation and members retention
Verbandplus analyses your existing contribution system and makes recommendations for improvements. We prove our market intuition and sales sense especially when identifying further sources of income.
A high level of organisation is still the irreplaceable basis in the struggle for influence and public perception. This makes it all the more important to regularly examine one’s own membership structure. Do we still represent a sufficiently large group, or have new actors even established themselves on the left and right, which are becoming dangerous for us? There is not always sufficient time in everyday business or the critical distance to answer these questions is missing.
Member loyalty depends on many factors. We identify reasons for leaving and receive a lot of useful information about weaknesses through a systematic evaluation. As a neutral mediator we can help to win back individual members.
Review of the existing contribution system
Evaluation of existing services for efficiency and acceptance
Identifying additional sources of income
Structural analysis of members and member segmentation
Elaboration of a series of measures for recruiting new members
Identification of exit reasons
Derivation of appropriate countermeasures
Benefits for your members
The expectations of your members towards your association have steadily increased in the past. And much faster than before, membership is up for disposal if the range of services no longer meets expectations.
Not only the scope of the included association services plays a role here, but increasingly also soft factors such as the promptness and friendliness of the service provision. In the future, the lasting success of associations will be determined to a greater extent by their ability to recognise new requirements and to provide appropriate services quickly. This is sometimes not an easy process, as traditional services often have to be terminated in a sensible way.
We support you during the entire process, including the communication with your members.
Analysis of current services for profitability and acceptance
Comparing the use and appreciation of member services
Identification of required future services
Potential for optimization in the supply of member services (benchmark)
Optimisation of your association processes
Verbandplus evaluates your business processes for coherence and effectiveness. A reduced number of interfaces leads to fewer errors and increases the motivation of the employees involved in the work process. We provide the necessary information where digitalisation increases efficiency in the long term but also where manual processing is to be preferred.
This often means that not only the procedures have to be redesigned in a process-oriented way, but also that the different attitudes and behaviour of the employees involved have to be brought together and focused on the common goal.
Thus, associations sustainably increase their competitiveness and standing in the market.
Evaluation of business processes, business procedures and the association structure
Analysis and structuring of tasks and functions
Calculation of processing times and staff requirements
Evaluation of the options: service company versus outsourcing
Differentiation of tasks between headquarter and divisions
Optimisation of the cooperation between the full-time and the voluntary work
Implementation of the agreed actions